Wednesday, March 14, 2012

PlaySpan and NCsoft Partner to Bring Top MMO Games to Social ...


Santa Clara, CA (PRWEB) October 21, 2010

PlaySpan, the global leader in monetization solutions for digital goods, social networks, online games and videos, today announced that it has partnered with leading online game publisher NCsoft to distribute its popular franchises Guild Wars, City Heroes and Aion.

Games within the Guild Wars franchise for sale include Guild Wars Game of the Year Edition, Guild Wars Eye of the North, and Guild Wars Trilogy for prices ranging from $ 19.99 to $ 39.99. The other NCsoft titles include City of Heroes: Going Rogue? Complete Collection ($ 39.99) and Aion: Assault on Balaurea ($ 39.99), the year?s biggest MMO release with 450,000 preorders.

?PlaySpan provides us with the opportunity to expand the reach of our paying audience,? said Keri Taylor, Director of North American Sales. ?With a vibrant community and a large selection of payment methods, their Marketplace offers the opportunity to monetize players we couldn?t otherwise acquire.?

With its direct to consumer, Social Marketplace (http://www.playspan.com), PlaySpan has become a pioneer in the blending of ecommerce and community features targeted at online gamers. The Marketplace is built on PlaySpan?s award-winning Monetization-as-a-Service Platform. In addition to shopping for digital goods, registered users of the PlaySpan marketplace can create personal profiles, rate and comment on the games they play, and take advantage of coupons, rewards and special offers to enhance their online game experience.

?Our goal is to provide end to end Monetization-as-a-Service solutions for our game industry partners,? said Karl Mehta, Founder & CEO. ?From the Marketplace on the front end to catalog management, contextual merchandising and payment solutions on the backend we have the entire spectrum covered in one integrated platform.?

NCsoft joins a growing list of top publishers whose games, virtual currencies and digital goods are resold in the PlaySpan Marketplace. Other publishers include Aeria Games, GamersFirst, G4, Ntreev, Frogster (Runes of Magic), Gravity, CCP Games (EVE Online) and Joymax (Silk Road). PlaySpan features items and currencies from more than 50 online MMO games and virtual worlds in its catalog, hundreds of PC downloads, pay-per-view videos and a flash game arcade.

About PlaySpan, Inc.

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Source: http://bluemeanieme.com/2012/03/14/playspan-and-ncsoft-partner-to-bring-top-mmo-games-to-social-gaming-community/

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