Why ?the new iPad? is a terrible name

During Apple's new iPad event yesterday, I (among others) were waiting for the other shoe to drop: what are they going to name the new iPad? From the get-go, it was being only being referred to as "the new iPad".

Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/NqImA7YFSpw/story01.htm

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