Thursday, April 5, 2012

Strange Bedfellows: Google, Paramount Ink Deal For New Digital Movie Rentals

godfatherGood news, Godfather fans -- Google has just recently announced on their official YouTube blog that they?ve inked a licensing deal with Viacom-owned Paramount to bring some 500 new titles to YouTube and the Google Play store over the coming weeks. Google first started toying with the notion of movie rentals via YouTube in early 2010, and their rental catalog has since swelled to nearly 9,000 titles. Bringing movie rentals to the Android ecosystem took a little bit more time, with the feature launching in the Android Market in May 2011. With Paramount now in tow, Google has licensing agreements with five of the six major motion picture studios, with Fox being the only big player still sitting on the sidelines.

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