Email and viral marketing are same in nature except the email can convey bigger messages as compare to sms or mms.? In email one can use graphics and words combine to convey your message to the recipient. The only thing to take into account is the mailing list. Make sure the list of people in your mailing list are genuine, there should be less bounce rate and more response. If you able to get considerable response then it can be consider as good campaign but still the response percentage depend on industry you are engage in.
It is much better you have email subscribing facility and you use less blind or spam data. You can ask customers interest and how frequently they wish to receive your email and any other offer. Email is a best way to interact with your customer and also have branding effect, when they receive emails with your attractive logo and header.
Newsletter is a one way where you periodically send to your customers via email. The newsletter can cover your new offers and products which you are going to introduce in coming days. You can also publish interesting material which customer like to read. You can make your email lively if you offer customers some vote or feed back forms, so they feel as valuable customer.
The most important thing to do is unsubscribe option, as many of the people do not like to receive emails and they feel annoyed so just give them an option of unsubscribing button which they can easily unsubscribe and your campaign will also become clean and clear to target the people of your choice.
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Source: http://gugnu.com/targetted-email-marketing-is-more-effective
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